Frequently Asked Questions

When discussing the conversion of live or “face-to-face” training to e-learning sessions we encounter a number of questions pertaining to how the process works and the way forward:

Can my online courses be customised to fit my delivery style?

The short answer is…absolutely! The primary benefit of using a smaller local e-learning developer is that you won’t be forced into a cookie cutter or “one-size-fits-all” delivery style like a LinkedIn or Videotile model. We will design the course according to your preference.

Will I own the elearning course that you create for me?

When Goster develops a course, you retain the IP for the course. Its your course, we simply helped convert your material into a digital asset to grow your audience and your business, similar to a record producer and a talented musician. You have the talent, we produce the record (so to speak).

How can I sell my online course on my website?

We can develop your course and export to SCORM or XAPI (Tin Can) which will integrate with the vast majority of Learning Management Systems (LMS) out there. Alternatively, if you have a WordPress website, we can signpost you to a few inexpensive plugins. Alternatively, we can develop an online platform which is called an “LMS” so you can offer courses online.

Is it worth the cost to convert my in-person training sessions or zoom webinars to online courses?

If your current website is receiving a good flow of traffic or you have a digital marketing strategy in place to drive traffic to your site then it is absolutely worth the cost. You will multiply your training efforts with no additional time or expense beyond the course and/or platform cost. You will expand outside the UK to markets in Europe, Asia and North America for round-the-clock access to your training. Couple this with a digital marketing strategy and the sky is the limit!

What kind of support will I receive after I’ve received the online course or platform?

Most elearning companies in the UK will gladly produce your course for you and then hand it off at the end of process with a “thank you – see you next time” approach. For Goster, it is important that your online course is a success with learners so we offer additional marketing and technical service support up to one year after we’ve delivered your course and platform.

What if I just want to create online courses for myself?

This is an excellent question, the good news is – you can create online courses for yourself and they can be outstanding! We offer a free consultation session to point you in the right direction and to direct you to a few inexpensive (or free) tools so you can do the job for yourself! Beyond the consultation, we also offer 1 to 1 or group training sessions to show you how to build online courses for yourself. Thereafter, if you run out of time or energy, we will be happy to jump in and help where you need us!

Why should I create my own courses on my own platform instead of using Kajabi, Udemy, Thinkific, Teachable or one of the other third-party course platforms?

Revenue share or high fees – Platforms like Udemy often take a significant cut (especially if they bring the customer), while Kajabi and Teachable rely on monthly subscriptions that can feel steep when you’re just starting. You pay no revenue share with your own platform.
Limited pricing control – Marketplaces (especially Udemy) frequently discount courses heavily, sometimes without your full control—this can undermine your pricing strategy and brand positioning. With your own platform, you can charge what you like and change it anytime.
You don’t fully own the customer relationship – On marketplace platforms, you often don’t get full access to customer emails or the ability to market freely to them outside the platform. This is because the customer relationship is to the third party platform first and to you second. This wouldn’t be the case with your own platform
High competition and discoverability issues – You’re competing with thousands of similar courses, many priced very low or already well-reviewed, making it hard to stand out without paid promotion (pay-to-play) With your own platform you can drive all marketing efforts to your own website and cross promote.
Platform dependency (risk of lock-ins – If your business relies heavily on one platform, policy changes, pricing updates, or account issues can significantly impact your income overnight. Goster builds platforms that are scalable and can grow with your business – no lock-ins, you own everything.
Limited branding and customization – Most platforms restrict how much you can control the user experience, design, and branding—making it harder to differentiate your business. With your own platform you can brand and market your course(s) exactly as you prefer, you make the rules.
Marketing responsibility still largely yours – Even on big platforms, success usually requires your own marketing (social media, ads, email lists). The “built-in audience” is often overstated as your courses will be buried, often times in a “pay to play” promotion. Why not put that marketing into your own site?
Payout delays and cash flow issues – Some platforms hold funds for weeks or months (e.g., refund windows), which can be tough for a small business managing cash flow. Goster can set up your paywall system for you so you get paid in full before the learner even starts your course.
Content ownership and usage rights concerns – Certain platforms may have broad rights to use your content for promotion or within their ecosystem—something to review carefully in terms of IP control. This isn’t an issue on your own platform, Goster can lock down the content so that your IP is fully protected.
Limited data and analytics – You may not get deep insights into customer behaviour, funnel performance, or advanced analytics compared to running your own platform. If Goster is your host, we will set you up with Google analytics so that you can see who is accessing your site and course.